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Last night was an inspiring Ad Club lecture at York College given by Jim Sherraden, the disarmingly charismatic head of the notoriously lo-fi poster shop Hatch Show Print. They’ve been using not only the same technology to print posters for 100+ years, but also many of the same pieces of woodblock type, linoleum and woodcut illustrations and designs, and photolythographic plates, all lovingly stored in a monstrous archive in their Nashville headquarters. Even the archive’s shelves are built from old woodcuts! Sherraden gave us a brief overview of the history of the shop, shared some interesting anecdotes, showed slides of some of the shop’s more prominent works, and (of course) brought hundreds of their distinctive posters to sell.